BROAD REACH | VAST GROWING DISTRIBUTION | DEEPLY ESTABLISHED LOCAL CULTURAL POSITION
PROMOTE DIRECTLY TO THE AUDIENCES & MARKETS MOST RELATED TO YOUR EVENTS & PRODUCTS!
SEE ARTS CULTURE & ALL ITS BENEFITS FLOURISH IN THIS TOWN - BE A KEY PART OF THAT GROWTH!
47,000 copies/mnth distributed in "The Leader Newspaper" to the outer 'burbs.
5000 copies/mnth to cafes, venues & more in the inner city districts.
1000 copies/mnth to Maitland & The Upper Hunter. TOTAL 53,000 MONTHLY DISTRIBUTION!
~ 100% independant - 100% locally owned | Made by & for local artists, businesses & community.
~ Proven results across a wide array of different demographics & market places.
~ Follower Events are a directly measurable snapshot indication of the demographic & numbers who follow The Follower - & another way for you to directly connect with an ever growing, broad demographic local crowd.
QUICK SPECS & FACTS SHEET
WHAT:
The Follower is a Newcastle, NSW based newspaper focusing on exposing & inspiring ALL aspects of local arts culture in this town & region - inclusive of; music, theatre, galleries, photography, design, street art, poetry & literature, performance art, touring shows & exhibitions etc, etc, etc.
SIZE:
Tabloid/A3 format printed newspaper. 16 pages/edition & growing.
EFFECTIVE TARGETED MARKETING:
The proof is in the pudding. Since our inception we have run innumerable successful campaigns for multiple businesses & service providers across a vast array of different fields, closely monitoring the results & the outcomes are clear - advertising with The Follower truly works.
DIRECTLY SUPPORT LOCAL ARTS CULTURE:
The Follower is a fully independent, 100% locally owned community oriented newspapers. The practical ethos behind The Follower is to directly support & nurture as much local arts, community events, creative business & the overall culture of this city & region on the whole with as much power as can be mustered. With the ongoing support of our amazing clients we have so far achieved mountains of measurable milestone results in this capacity.
Advertising with The Follower is not only tapping into a well proven, wide-reaching cultural communication tool it is also stepping up & getting on board to help us - all of us - to charge & energise this awesome region to the benefit of us all.
HERE TO STAY & GROWING RAPIDLY:
Even after only a relatively short while directly in the game The Follower is growing at a rapid rate. Our distribution & reach has increased to include both Maitland & the Upper Hunter & an even vaster reach is on the near horizon. The Follower has also doubled its page numbers since inception - meaning more articles, more areas of interest, broader reach & more strengthening of local culture. In the near future this number is set to increase by at least the same again.
ENVIABLE SOCIAL & DIGITAL MEDIA TRACTION:
The Follower is growing online at a remarkable rate & enjoys immediate exceptional success with minimal effort with all well-managed campaigns & events run in this arena in tangent with print campaigns.
FOLLOWER EVENTS OFFERS BROADER REACH, SUBSTANTIAL EXTRA CAMPAIGN VALUE:
The Follower's events have enjoyed incredible success & this arena is expanding at an incredible rate - with a HUGE network of relevant contacts & diectly measurable success rate. Cross promoted campaigns which tap into events can skyrocket a business or concept almost overnight.
NO ONE CAN OFFER THIS TYPE OF MULTIFACETED SERVICE IN ANY CAPACITY IN THIS TOWN OR REGION LIKE THE FOLLOWER CAN.
DISTRIBUTION 53,000/MNTH!
47,000 copies/month, as an insert in The Leader Newspaper, are distributed to Wallsend, Maryland, Fletcher, Birmingham Gardens, Shortland, Warabrook, Mayfield, Waratah, Georgetown, Tighes Hill, Islington, Maryville, Hamilton, Lambton, New Lambton Heights, Garden Suburbs, Elemore Vale, Rankin Park, Cardiff, Cardiff Heights, Macquarie Hills & more recently Carrington.
A further 6,000 copies/month as a stand-alone publication are distributed to cafes, hostels, venues (etc) in & around Newcastle CBD, Junction, Newcastle East, West, Wickham, Hamilton, Cooks Hill, Maitland & the Upper Hunter.
WH0:
The Follower is filled with information about events in Newcastle - so people interested in events in Newcastle read The Follower.
These events are musical, theatrical, visual, cultural - held in galleries, pubs, clubs, theatres, cafes, street corners, concet halls, auditiriums, parks & city streets, abandoned buildings, alleyways, universities, ovals & fields - any & all places that Newcastle folks choose to hold events. So people interested in the types of happenings these types of places might hold are interested in The Follower.
The Follower speaks clearly & positively, it encourages & congratulates, & it is about Newcastle - so people who love Newcastle love the The Follower.
The Follower is a monthly piece of beautiful Newcastle art, speaking richly of Newcastle's beautiful art - monthly. So those who love art AND Newcastle love The Follower.
The Follower listens to Newcastle & sings lovingly of what it hears. The Follower is for Newcastle.
THE PEOPLE WHO READ THE FOLLOWER ARE PEOPLE WHO WANT TO SUPPORT NEWCASTLE
Artistically inclined people.
Entertainment seeking people.
Culturally motivated people.
Collectors, creators, spectators - purveyors & consumers of culture, of scenes & "the scene", of fine art & street art & the beverages, foods, celebration & booty shaking that often accompanies art. Of hairstyles & books, costumes & looks of which the art of the streets speaks.
These are the who who follow The Follower.
A BEAUTIFUL THING TO BEHOLD
The Follower Newspaper is intended to be as meaningful, vital & at least almost as beautiful as the very people, creations & happenings that it reports upon.
This in mind we have chosen not only to put a strong focus on a distinct aesthetic design & layout but also on having a very particular approach to content - including both editorial & advertising content.
MINIMAL & SELECTIVE ADVERTISING
We would like our publication to be a piece of art in & of itself. Something that people will enjoy holding, enjoy looking at. Something that speaks of the beauty of the city whose voice it seeks to be.
So we are wisely choosing the entities we wish to have advertising with us. Entities who we believe are immutable representatives of the culture & scene of Newcastle, entities who are true contributors to the same &/or entities who we believe have a vision or aesthetic that connects with the over-arching intent of the paper.
& We are also encouraging beauty & power in the design of the ads we run.
This said, if we have not contacted you but you feel that there is a beautiful match here & you would like to advertise with us, don't be shy, contact us & let's chat.
